What can a Lead Generation Website do to boost our Businesses?
A lead generation website is built to prompt people to take make an active investigation or opt-in to receive more info about your products or opportunity.
If you don’t have an opt-in box on your website for purposes of lead generation, you should definitely invest in one!!! You will also require a reliable system that runs your email campaigns.
Autoresponders for Lead Generation Websites
AWeber was my choice for setting up an e-mail campaign system but there are many other fantastic companies that will handle your emails. These systems are built to send out a sequence of emails to anyone who signs up on your site.
Most autoresponder systems utilize a double opt-in process that will keep you in compliance with the Can Spam Act. This is when prospects are asked to approve their opt-in requests.
Your emails should be drafted in a way that provides quality content to your subscribers; these emails shouldn’t be just a sells pitch. Think about this, how long do you stay subscribed to an email list that does nothing but batter you with unimportant offers that are obviously only after your money?
Consider also the information you ask for when you design your opt-in box.
Most people these days don’t like giving out too much of their information at first, but always get the subscriber’s first and last names and you may have a box for any other info relevant to your business (I always try to get a phone number). As an example, you might have a drop down box that lists the products on your site and from that you can find out in particular what information your customer is attempting to find.
If you have 6 different products you may then build 6 different lists in your e-mail program and target information and other products specifically to those potential prospects.
When you setup your autoresponders to run any kind of e-mail campaign, you should double and triple check everything in your emails. Many folks will regard typos as amateur and they will not read emails that go on continuously with no end in sight. Emails should be pretty short, easily read and drafted in short paragraphs.
It won’t take long to build your list to a significant size and then you can start sending out monthly newsletters informing your customers about any fresh products you have added to your business.
Always ensure that you capture the subscriber’s first name – this is a common error, people don’t enjoy being called “dear subscriber”, you ought to be writing your emails as if you are writing to a friend and please don’t to use phrases like “do this” and “buy that”, people hate that. The most highly efficient way of getting a sale is to help people with their issues, give them good information, and giveaway something for free perhaps an e-book which may offer something of value to them.
Make sure that everything you send your customer is relevant and has value.
If your “unsubscriber” list builds too rapidly, that’s a tell tell sign you are doing something wrong, although you’ll always get some people that’ll unsubscribe.
Your lead generation website is only a platform for your e-mail and autoresponder system. But you will not be in a position to generate leads without an autoresponder. Take some time to make yourself familiar with the system you select and experiment to see what works best for you.
Don’t send out a sales pitch to your customers too frequently. Be valuable and useful. Figure out how to build relationships. Offer substance and inspire collaboration and feedback.